Consumer Attitudes Toward Transit Service: An Interpretive Review

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Abstract
Because there are many ways in which transit improvements can be programmed, it is important to allocate resources in directions most consistent with consumer perceptions of the most important types of transit operations improvements. A large number of consumer attitude surveys are reviewed, as well as responses to such innovative transit programs as the Shirley Highway express-bus-on-freeway demonstration. In combination these reveal some consistent patterns of consumer reactions to travel time savings and to the various components of total travel time, as well as service reliability, safety, security, comfort, and other amenities. The evidence clearly supports concentration of investment in certain types of transit improvement, while other improvements yield relatively little payoff in terms of consumer satisfaction. Transportation policy should be formulated in response to the relative payoff of each type of improvement.

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