Measuring Product Goal Congruence: An Exploratory Case Study
- 1 April 1992
- journal article
- research article
- Published by Emerald Publishing in International Journal of Operations & Production Management
- Vol. 12 (4) , 45-52
- https://doi.org/10.1108/01443579210011589
Abstract
Argues that a key, albeit implicit, theme which runs through much of the manufacturing management literature is goal congruence. After exploring the concept of goal congruence, proposes a methodology for its measurement. This methodology has been used in two small manufacturing enterprises (SMEs) in the UK. Presents some preliminary results from the interviews conducted in one of the SMEs. In the final section the authors explain their wider thoughts on goal congruence and highlight a number of areas which require further research.Keywords
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