An Empirical Comparison of Standardized Portfolio Models
Open Access
- 1 April 1983
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (2) , 89-99
- https://doi.org/10.1177/002224298304700209
Abstract
Given the popularity and diversity of the various standardized portfolio models, a critical management question is which of the various standardized portfolio models to select. Using PIMS data for 15 businesses (SBUs) of a Fortune 500 firm, this paper compares the positionings of these businesses on a number of standardized portfolio models. Managerial implications of these results are discussed.Keywords
This publication has 3 references indexed in Scilit:
- Stratport: A Decision Support System for Strategic PlanningJournal of Marketing, 1981
- Strategic Marketing: Betas, Boxes, Or BasicsJournal of Marketing, 1981
- Diagnosing the Product PortfolioJournal of Marketing, 1977