Dating with HIV: A Content Analysis of Gay Male HIV-Positive and HIV-Negative Personal Advertisements

Publisher Website
Google Scholar
Abstract
One hundred personal advertisements from homosexual men who disclosed their HIV-status were analyzed for content. Results supported the hypotheses that HIV-negative men would be more likely to specify positive characteristics for their partners, prescribe a seriousness for the relationship, be older and write longer ads. HIV-positive men were more likely to discuss health issues in their ads. Results are interpreted in light of case study and survey research on HIV-positive gay men. The use of personal advertisements as an alternative ecological methodology is also discussed.