Laboratory Evidence on How Managers Intuitively Value Real Growth Options

• 1 September 1997
• journal article
• Published by Wiley in Journal of Business Finance & Accounting
• Vol. 24  (7-8) , 915-935
• https://doi.org/10.1111/1468-5957.00142

Abstract

Keywords

• REAL OPTION THEORY
• GROWTH OPTIONS
• BEHAVIOURAL RESEARCH