Big Success, Big Mistake, at Big Banana: Marketing Strategies in Road-Side Attractions and Theme Parks
- 29 September 1997
- journal article
- Published by Taylor & Francis in Journal of Travel & Tourism Marketing
- Vol. 6 (3-4) , 103-121
- https://doi.org/10.1300/j073v06n03_07
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Managing StrategyPublished by Bloomsbury Academic ,1996
- Towards a cohesive curriculum tourismAnnals of Tourism Research, 1981