Problems in measuring audience reaction
- 1 November 1932
- journal article
- research article
- Published by Taylor & Francis in Quarterly Journal of Speech
- Vol. 18 (4) , 621-637
- https://doi.org/10.1080/00335633209379910
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Measurement and analysis of audience opinionQuarterly Journal of Speech, 1928
- The relative effectiveness of the condensed and extended motive appealQuarterly Journal of Speech, 1924