Strategy through the Option Lens: An Integrated View of Resource Investments and the Incremental-Choice Process
- 1 October 1993
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 18 (4) , 760
- https://doi.org/10.2307/258597
Abstract
This article develops an option-theoretic perspective for organizational strategic management. Grounded in the basic intuition that people seek to "keep op...Keywords
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