The reach of TV channels
- 31 December 1984
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 1 (1) , 37-49
- https://doi.org/10.1016/0167-8116(84)90006-5
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- How Much Does UK Television Cost?International Journal of Advertising, 1983
- Television news viewing and network affiliation changesJournal of Broadcasting, 1983
- Characteristics and Media-Related Needs of the Audience for Religious TVJournalism Quarterly, 1981
- Who Watches Public Television?Journal of Communication, 1980
- The theory of double jeopardyJournal of the Academy of Marketing Science, 1973
- CBC Television and the FaithfulPublic Opinion Quarterly, 1970