Doctoring medicine: Reading between the lines of drug advertisements
- 1 January 1991
- journal article
- Published by Springer Nature in Journal of Medical Humanities
- Vol. 12 (2) , 73-83
- https://doi.org/10.1007/bf01142871
Abstract
With the aid of techniques of art and literary criticism, I investigate the ideological function of drug advertisements. I propose that the deleterious effects of advertising practices on medical care extend well beyond the usual level of critical awareness of physicians.Keywords
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