Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models
- 1 November 1995
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 32 (4) , 457
- https://doi.org/10.2307/3152180
Abstract
The authors develop a class of mixtures of piece-wise exponential hazard models for the analysis of brand switching behavior. The models enable the effects of m...Keywords
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