Reviews and Communications
- 1 June 1997
- journal article
- review article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 17 (1) , 132-135
- https://doi.org/10.1177/027614679701700114
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- A Generic Concept of MarketingJournal of Marketing, 1972
- Broadening the Concept of MarketingJournal of Marketing, 1969