Abstract
The American society is undoubtedly in a great transition period towards a post‐industrial state. While wholeheartedly celebrating the bi‐centennial birthday, uncertainty and confusion still pervade the United States, and a discontent with the quality of life seems to have been growing concomitantly with the technological know how and material wealth among people in America. These phenomena have developed as a result of conflicting values: “operative values” in the industrial state and the “declared values” important in the founding of the nation. While the former is characterised by the indefinite economic persuasion, the latter is highlighted by concerns with equality, justice and freedom and the pursuit of happiness.

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