Customer service in industrial marketing: a Comparative Study
- 1 March 1976
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 10 (3) , 136-145
- https://doi.org/10.1108/eum0000000005042
Abstract
Reports on the results of a study carried out in Canada and compares this with an earlier UK study (the Cunningham Roberts report). Investigates how Canadian pump and valve manufacturers' perceptions of customer service offered by their metal suppliers. Compares with the perceptions of their UK counterparts. Concludes that there are substantial disparities between the two countries.Keywords
This publication has 1 reference indexed in Scilit:
- The role of customer service in industrial marketingEuropean Journal of Marketing, 1974