Experimental Study of Consumer Behavior Conformity and Independence

• 1 November 1966
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 3  (4) , 384
• https://doi.org/10.2307/3149855

Abstract

Keywords

• EXPERIMENTAL STUDY
• CONSUMER BEHAVIOR CONFORMITY
• STUDY OF CONSUMER
• CONFORMITY AND INDEPENDENCE