Ridge regression and direct marketing scoring models
- 1 January 1999
- journal article
- research article
- Published by SAGE Publications in Journal of Interactive Marketing
- Vol. 13 (4) , 10-23
- https://doi.org/10.1002/(sici)1520-6653(199923)13:4<10::aid-dir2>3.0.co;2-3
Abstract
No abstract availableKeywords
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