SELF‐MOCKERY: AN ALTERNATIVE FORM OF SELF‐PRESENTATION*

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Abstract
The first part of the paper delineates grounds for doubting that enhancing performances are as pervasive as the self‐presentational literature suggests. Then, the notion of structural ambivalence is used to demonstrate that there is considerable “leeway” in role taking, especially in the case of humorous or playful behaviour. Extending this analysis, it is argued that self‐mockery constitutes an important aspect of the presentation of self. The remaining sections of the paper seek to define, illustrate and explore the functions of various types of self‐mockery. Above all, it is suggested that self‐mockery serves to increase the positive emotional sentiments among participants.

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