Policy-Related Experiments on Information Provision: A Normative Model and Explication
Open Access
- 1 November 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 17 (4) , 432-449
- https://doi.org/10.1177/002224378001700403
Abstract
As government agencies have become more proactive they have begun to conduct prospective impact evaluation studies. Laboratory experimentation is an appropriate method for such studies. The authors discuss relevant issues and normative values to be considered in developing and evaluating such research in a public policy setting. An explication of the model in a policy case is presented.Keywords
This publication has 7 references indexed in Scilit:
- Concrete Action Plans in TV Messages to Increase Reading of Drug WarningsJournal of Consumer Research, 1979
- The Equal Credit Opportunity Act: An EvaluationJournal of Marketing, 1979
- Some Unintended Consequences of TV Advertising to ChildrenJournal of Consumer Research, 1978
- A Longitudinal Study of Corrective AdvertisingJournal of Marketing Research, 1978
- Issues in Designing Consumer Information EnvironmentsJournal of Consumer Research, 1975
- The Role of Marketing Research in Public Policy Decision MakingJournal of Marketing, 1974
- The Cognitive Processes Mediating Acceptance of AdvertisingJournal of Marketing Research, 1973