THE PSYCHOLOGY OF CORPORATION: HOW IDENTITY INFLUENCES BUSINESS
- 1 February 1984
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 5 (1) , 56-65
- https://doi.org/10.1108/eb039047
Abstract
Understanding the fundamental identity of one's company—the source of its traditions and shared values—can help explain and foreshadow success and failure in business. In fact, it may be the principal internal influence on the company.Keywords
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