Negro and White Automobile-Buying Behavior: New Evidence

• 1 August 1968
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 5  (3) , 283
• https://doi.org/10.2307/3150345

Abstract

Keywords

• WHITE AUTOMOBILE
• AUTOMOBILE BUYING
• BUYING BEHAVIOR
• NEW EVIDENCE
• NEGRO AND WHITE