Presentation Order Effects in Product Taste Tests
- 1 May 1980
- journal article
- research article
- Published by Taylor & Francis in The Journal of Psychology
- Vol. 105 (1) , 107-110
- https://doi.org/10.1080/00223980.1980.9915138
Abstract
Presentation order in paired-comparison testing was varied to measure the impact of primacy versus recency effects on consumer product evaluations. Overall preference and product rating scores were gathered for 1196 male and female Ss aged 13-49 years in two consumer research studies covering 11 taste tests. First position preference bias characterized the findings, lending support to the attention decrement hypothesis or a suggested palate desensitization effect on subsequent taste trial behavior.Keywords
This publication has 7 references indexed in Scilit:
- The Basis and Implications of the Restoration of a Recency Effect in Immediate Serial RecallThe Quarterly Journal of Experimental Psychology, 1978
- Recency effects in memory, as a function of modality of intervening eventsPsychological Research, 1978
- Serial-Position Effects in Motor Short-Term MemoryJournal of Motor Behavior, 1977
- Effects of Modality of Presentation on Delayed RecognitionPerceptual and Motor Skills, 1977
- Long-Term Recency Effects in Free RecallPublished by JSTOR ,1977
- Primacy versus Recency in Retention of Information and Opinion ChangeThe Journal of Social Psychology, 1977
- The Impact of Exam Question Order Effects on Student EvaluationsThe Journal of Psychology, 1973