Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods
- 1 June 1982
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 9 (1) , 18-37
- https://doi.org/10.1086/208893
Abstract
While consumer researchers have evinced considerable interest in cognitive processes in decision making, work has centered on the conscious mental maKeywords
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