Children's Use of Cognitive Defenses Against Television Advertising: A Cognitive Response Approach
- 1 March 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (4) , 471-482
- https://doi.org/10.1086/209129
Abstract
This study employs a cognitive response approach using non-directive probes rather than direct questions to assess the effects of advertising knowledKeywords
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