‘Power in place’: viticultural spatialities of globalization and community empowerment in the Languedoc

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Abstract
This paper explores the ways in which economic globalization processes produce new spatio‐temporalities. It emphasizes how the exercise of different modes of power, in particular instrumental and associational powers, is critical to understanding the distinct formations that are produced by globalization dynamics. Using the empirical context of globalization in the wine industry, and the efforts made by one of the industry's leading wine corporations, Robert Mondavi of Napa valley California, to extend its production base to one of Europe's foremost wine‐producing regions, the paper provides a crucial interpretative angle on spatio‐temporal disruptions caused by globalization processes.