Readability as a Factor in Magazine Ad Copy Recall

• 1 September 1989
• journal article
• Published by SAGE Publications in Journalism Quarterly
• Vol. 66  (3) , 715-718
• https://doi.org/10.1177/107769908906600328

Abstract

Keywords

• READABILITY
• FACTOR IN MAGAZINE
• AD COPY RECALL
• MAGAZINE AD COPY