Don′t Write Off Global Advertising: A Commentary
- 1 January 1989
- journal article
- Published by Emerald Publishing in International Marketing Review
- Vol. 6 (1)
- https://doi.org/10.1108/eum0000000001504
Abstract
Some thoughts on the standardisation of advertising in global markets are offered. These support a globalised perspective in international advertising.Keywords
This publication has 1 reference indexed in Scilit:
- COMPETITIVE STRATEGYMeasuring Business Excellence, 1997