A Means-End Chain Model Based on Consumer Categorization Processes

1 January 1982

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 46 (2) , 60
https://doi.org/10.2307/3203341

Abstract

To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking p...

Keywords

BEHAVIOR
MEANS END
ALIKE
CATEGORIZATION
MARKETPLACE
END CHAIN MODEL
CHAIN MODEL BASED