The Pulque Trade of Late Colonial Mexico City

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Abstract
Over the course of the colonial period the Spanish in Mexico, whether Creole or peninsular, not only created an economic and marketing structure based on their own practices and preferences but also penetrated and even came to dominate the marketing of certain Indian commodities, when these products were exchanged in a cash rather than a barter system and when involvement in the marketing appeared sufficiently lucrative. Cacao was probably the first item in the indegenous market economy whose distribution was taken over by Spaniards. Cacao had been a long-distance import item of high specific value even in the pre-Conquest world and the victorious Spanish quickly replaced the disappearing pochteca class of merchants which had controlled its distribution.

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