When Consumers Do Not Recognize “Benign” Intention Questions as Persuasion Attempts
- 1 December 2004
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 31 (3) , 540-550
- https://doi.org/10.1086/425088
Abstract
We demonstrate that the mere-measurement effect occurs because asking an intention question is not perceived as a persuasion attempt. In experimentsKeywords
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