Cognitive Processes Involved in Environmental Interpretation

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Abstract
Familiarization, defined as visitor ability to recognize environmental information and proposed as a cognitive process in environmental interpretation, was examined for 150 users of forest trails. Respondents were asked to indicate the degree to which they recognized correctly statements concerning the content of interpretive sign messages. Nearly three-quarters of the trail users recognized 70 percent or more of the content of the messages. The average familiarity score of hikers was 78 percent. Implications for familiarity as a cognitive process in environmental interpretation are discussed.

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