Television as a Dependent Variable, for a Change
- 1 December 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 7 (3) , 327-330
- https://doi.org/10.1086/208820
Abstract
Seymour Banks, Rajinder Gupta; Television as a Dependent Variable, for a Change, Journal of Consumer Research, Volume 7, Issue 3, 1 December 1980, Pages 327–33Keywords
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