Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education
- 1 October 1981
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 3 (2) , 52-58
- https://doi.org/10.1177/027347538100300210
Abstract
This article reports the results of a descriptive study of executives employed by commercial marketing research firms concerning certain aspects of academia. The results provide some useful insights related to the effective "marketing" of academic journals and college graduatesKeywords
This publication has 2 references indexed in Scilit:
- Careers and Noncommunication: The Case of Academic and Applied Marketing ResearchJournal of Marketing Research, 1976
- Research: The ways of academe and businessBusiness Horizons, 1976