Service Quality: Relationships between Banks and their Small Business Clients
- 1 May 1989
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 7 (5) , 28-35
- https://doi.org/10.1108/02652328910131935
Abstract
The UK clearing banks are aiming to gain a differential advantage by improving the quality of their service. Some of the findings of a research study which explored the determinants of service quality as perceived by a sample of 50 small businesses are reported. Small business′ overall rating of the level of service received from their bank, their reasons for that rating and their assessment of the importance of 55 service factors are described.Keywords
This publication has 3 references indexed in Scilit:
- Customers' Perceptions of Service Quality in Financial InstitutionsInternational Journal of Bank Marketing, 1988
- The Marketing of Financial Services to the Small Business Sector — A Research‐based ApproachMarketing Intelligence & Planning, 1986
- Price, brand name, and product composition characteristics as determinants of perceived quality.Journal of Applied Psychology, 1971