The Persuasive Effect of Source Credibility: Tests of Cognitive Response
- 1 March 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (4) , 252-260
- https://doi.org/10.1086/208704
Abstract
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicatKeywords
This publication has 0 references indexed in Scilit: