A Simultaneous Equation Analysis of Advertising, Concentration and Profitability

• 1 January 1981
• journal article
• Published by JSTOR in Southern Economic Journal
• Vol. 47  (3) , 728
• https://doi.org/10.2307/1057367

Abstract

Keywords

• CONCENTRATION AND PROFITABILITY
• ANALYSIS OF ADVERTISING
• SIMULTANEOUS EQUATION ANALYSIS