People Who Claim to Be Opinion Leaders: Identifying Their Characteristics by Self-Report
- 1 October 1971
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (4) , 48
- https://doi.org/10.2307/1250457
Abstract
Opinion leaders are "trusted and informed people who exist in virtually all primary groups." Because they are "models" of opinion, they can ...Keywords
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