The Growing Responsibilities of Marketing

1 January 1970

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 34 (1)
https://doi.org/10.2307/1250291

Abstract

The impact of marketing on society is increasing as marketing becomes broader in function and scope. The social responsibilities of marketing practitioners and ...

Keywords

FUNCTION
SOCIAL RESPONSIBILITIES
RESPONSIBILITIES OF MARKETING
GROWING RESPONSIBILITIES
SCOPE
SOCIETY
MARKETING PRACTITIONERS

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