Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations
- 1 December 1990
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 17 (3) , 263-276
- https://doi.org/10.1086/208556
Abstract
This article focuses on memory-based choice situations where changes in a brand's accessibility may affect the probability that it is retrieved and cKeywords
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