Social Factors in Consumer Choice: Replication and Extension

1 June 1975

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 2 (1) , 60-64
https://doi.org/10.1086/208616

Abstract

The general conclusions of Rich and Jain (1968), which question the usefulness of life cycle and social class concepts as predictors of consumer behavior, are challenged. Data for food products and durables suggest a more positive association.

Keywords

SOCIAL FACTORS
CONSUMER CHOICE
FACTORS IN CONSUMER
REPLICATION AND EXTENSION

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