The behavioral matrix A closer look at the industrial buyer

• 31 August 1966
• journal article
• Published by Elsevier in Business Horizons
• Vol. 9  (2) , 59-72
• https://doi.org/10.1016/0007-6813(66)90035-8

Abstract

Keywords

• BEHAVIORAL MATRIX
• INDUSTRIAL BUYER
• CLOSER LOOK
• MATRIX A CLOSER