Building Societies: New Strategies for a Competitive Era by Richard Speed

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Abstract
The new regulations for building societies allow them to take a more competitive approach to their business. This article examines the competitive strategies open to them and, by using the work of Michael Porter, presents ideas that might be used in developing a strategy for the medium-sized building society. This type of society is regarded as needing an alternative strategy because it lacks both the universal recognition of large societies and the local appeal of very small societies. A strategy based on appeal to a selected, non-geographical segment of the market is suggested and illustrated.

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