Distribution Strategies of European Retailers
- 1 August 1992
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 26 (8/9) , 35-47
- https://doi.org/10.1108/eum0000000000643
Abstract
Discusses physical distribution and logistics strategies of European retailers. Argues that UK‐evolved strategies are markedly different from their continental European counterparts – the differences being a significant factor of retailers with pan‐European aspirations.Keywords
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