Embarrassment: Actual vs. typical cases, classical vs. prototypical representations

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Abstract
Theories of embarrassment were investigated by having subjects either recall an occasion when they were embarrassed or describe their idea of a typical instance of embarrassment. Subjects then rated their account on a questionnaire designed to measure five theoretical approaches to embarrassment: dramaturgic theory, social anxiety theory, and three decreased self-esteem theories. Patterns of means and of covariation for actual embarrassment best supported the dramaturgic theory. In contrast, subjects' accounts of typical embarrassment contained elements of all five theories. The written accounts were analysed to produce a prototype of embarrassment, which consisted mostly of elements of the dramaturgic and social anxiety theories. We propose that the concept of embarrassment is necessarily linked to dramaturgic difficulties, whereas it is contingently linked to social anxiety and decreased self-esteem.

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