Effect of Product-Line Pricing Characteristics on Product Evaluations
- 1 March 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (4) , 511-519
- https://doi.org/10.1086/209084
Abstract
Examining the issue of product-line pricing from a behavioral perspective, this article reports an investigation of the relationship between the pricKeywords
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