A Prospective and Retrospective Look at the Diffusion Model
Top Cited Papers
- 1 January 2004
- journal article
- research article
- Published by Taylor & Francis in Journal of Health Communication
- Vol. 9 (sup1) , 13-19
- https://doi.org/10.1080/10810730490271449
Abstract
In this article we discuss how the diffusion model originally was created, some of the most important ways in which it has evolved over the past 30 years, and its future prospects.Keywords
This publication has 1 reference indexed in Scilit:
- The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific GrowthScience Communication, 1995