The New Marketing: Transforming the Corporate Future20032Malcolm McDonald and Hugh Wilson. The New Marketing: Transforming the Corporate Future. Butterworth Heinemann, 230 pp.
- 1 September 2003
- journal article
- research article
- Published by Emerald Publishing in Journal of Small Business and Enterprise Development
- Vol. 10 (3) , 356-357
- https://doi.org/10.1108/14626000310489835
Abstract
The New Marketing: Transforming the Corporate Future - Author: Elizabeth DanielKeywords
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