The Effectiveness of Audio-Visual Presentations
- 1 April 1981
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 3 (1) , 46-49
- https://doi.org/10.1177/027347538100300113
Abstract
Are audio media more effective than visual media? Is a picture worth 1,000 words? Research studies in this area are inconclusive and subject to numerous inter pretive difficulties; however, there is general agreement that the use of both media reinforces the transmission of a message (DeBoth and Dominowski 1978).Keywords
This publication has 1 reference indexed in Scilit:
- Individual differences in learning: Visual versus auditory presentation.Journal of Educational Psychology, 1978