Measuring the Impact of Grassroots Outreach

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Abstract
In 1993, the American Chemical Society (ACS) launched a volunteer-based public program called “Kids & Chemistry,” which was directed at improving children's understanding of science and their attitudes toward science and scientists. The project offered volunteer scientists a structured program and innovative demonstration materials and kits. This article describes the results of the ACS Public Outreach Office's research program to measure the impact of the Kids & Chemistry program on both the children and the volunteers.

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