Marketing in the Nonprofit Sector–The Unique Case of Art Museums
- 28 August 1997
- journal article
- Published by Taylor & Francis in Journal of Nonprofit & Public Sector Marketing
- Vol. 5 (2) , 77-90
- https://doi.org/10.1300/j054v05n02_06
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Market Orientation and Nonprofit OrganizationsJournal of Nonprofit & Public Sector Marketing, 1993