Trait Attribution as a Function of Hair Length and Correlates of Subjects' Preferences for Hair Style

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Abstract
The study was designed to examine the trait attribution process of American female college students to male stimulus targets differing in hair length and to explore the relationship between differences in preferences for hair length and differences in S characteristics of the perceiver. In a between Ss design, groups of females (N = 90) rated male stimulus targets of various hair lengths on a number of personalogical and physical dimensions. Short-haired male targets were perceived more favorably and as resembling more the male stereotype than long-haired male targets. Females' relative preference for hair length styles were correlated with their responses to a personality questionnaire, a sexual experience inventory, and a background information questionnaire. The profiles of females who preferred short-haired males could be described as conservative in orientation, while the profiles of females who preferred long-haired males could be described as liberal in orientation. An implication of this study is that impressions and preferences for another individual are a function not only of the characteristics of the person being observed but also to some extent a function of the characteristics of the observer.

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